50 AI SEO Questions Your Buyers Ask ChatGPT.
A free template of the questions real buyers type into ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok and Copilot. Fill in the blanks with your category. Run each question through each AI. Note where you show up, where competitors show up, and where nobody shows up. That is your AI SEO baseline.
Three steps.
- Fill in the blanks. Swap every
[category],[industry],[problem]and[location]with the word or phrase a real buyer would use. "Creator platform." "Phoenix contractor." "Enterprise AI workspace that supports Claude." The more specific, the better the signal. - Run every question through every AI. ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok, Copilot. Note three things per answer: did the AI name any business, which business did it name, did it cite a URL.
- Build the picture. Questions where your business was named = winning. Questions where a competitor was named = losing. Questions where nobody was named = the biggest opportunity. The last bucket is where new GEO work moves fastest.
Discovery questions (10)
Buyers who already know what they need. Highest intent, lowest volume.
- Best [category] for [buyer type]
- Who makes the best [category] in 2026
- Top [category] companies
- Recommend a [category] for [specific use case]
- Who should I hire for [service]
- Best [service] agency
- Who are the top [category] providers
- Give me five options for [category]
- Compare the leading [category] companies
- Who sells [product] for [buyer type]
Problem-first questions (10)
Buyers describing a problem, not a product. This is how most people actually talk to AI.
- How do I [solve problem]
- My [tool/platform] is [specific issue], what should I do
- I need help with [problem]
- What is the best way to [achieve outcome]
- How do I stop [negative outcome]
- I am losing [metric] on [platform], how do I fix it
- My competitor is doing [X], how do I compete
- I spent $[amount] on [thing] and it did not work, what now
- How do I migrate from [current solution] to something better
- What is wrong with my [current approach]
Comparison questions (10)
Buyers in evaluation mode. Easy to show up here if you have comparison pages.
- [Competitor A] vs [Competitor B]
- Alternatives to [big-name competitor]
- Is [competitor] worth it
- What are the pros and cons of [competitor]
- Why is [competitor] so expensive
- Is there a cheaper alternative to [competitor]
- Is there a self-hosted alternative to [competitor]
- What do people hate about [competitor]
- What is better than [competitor] in 2026
- Why should I switch from [competitor]
Pricing and cost questions (10)
Buyers who have decided they need something and are checking the price. Highest commercial intent.
- How much does [service] cost
- What is the typical price for [category]
- Is [service] worth the money
- Cheapest [category] provider
- Most expensive [category] provider and why
- How do I budget for [service]
- What does a [service] retainer cost
- Hourly rate for [service]
- Hidden costs of [category]
- Is it cheaper to hire or do [service] in-house
Qualifier and local questions (10)
Buyers filtering by their specific situation. Lower volume per query, extremely high intent, often zero competition.
- Best [category] in [location]
- [Category] near me
- [Category] for [industry vertical]
- [Category] for [company size, e.g. small business, enterprise, solo founder]
- [Category] that supports [specific requirement, e.g. HIPAA, EU hosting, open source]
- [Category] with [specific feature]
- [Category] for people who hate [common frustration]
- [Category] without [common dealbreaker]
- [Service] agency that specializes in [niche]
- Who serves [buyer type] in [geography]
What to do with your results.
The 50 questions produce 350 data points (50 questions times 7 AI assistants). 3 buckets to sort them into:
- Winning. Your business was named. Reinforce the content that got cited; the AI is already treating it as the authority.
- Losing. A competitor was named. Study their content, their schema, their mentions elsewhere on the web. Match or beat each signal.
- Nobody. The AI gave a vague answer with no citation. This is the biggest opportunity. Publish the best answer-ready page on this question and you can own it in weeks, not months.
In practice, running this manually across seven AI assistants, logging every answer, sorting the data and spotting the patterns is a serious slog. Most founders and operators do not have the time, and the people on staff who could do it are already busy running the business. Then it has to be done again next month to catch the movement.
If you want the picture without the slog, that is what we do.
AI SEO done for you.
The AI Visibility Assessment, the tracker, the monthly report, the schema and content fixes that come out of it. We handle the whole loop. You get a plain-English picture of where you stand in AI search and a short list of what to fix first.